黄蔚-构建完整的云上用户触达系统-高效营销实践.pdf

1、?-?内容（推荐）产品与用户的匹配信息大数据算法触达（推送）信息选择合适的通道通道：SMS，EMAIL，语音，通知合规监控与分析?SMS?90%(4)?25%(5)?90%?SMS?3?(4),?13.7%?1?(5)?https:/ years of Short Message Service(SMS):how text messaging helped to change the world”?https:/ Brain?“Text Message Statistics United States”?https:/ Never Sleeps 5.0”?https:/ Guide to SM

2、S Marketing”?http:/ Insights?“Email marketing engagement and response statistics 2018”?https:/ Charts?“US Email Open and Click Rates,by Hour Scheduled,in 2015”?https:/ billionSMS messages3.8 trillionPush notifications500,000Sustained transactions per second(TPS).?600B&33K TPSEMAIL?Pinpoint?Link?1k?E

3、mail?ROI$42for every dollar spent1(SMS?ROI?5$)1Financial PostAmazon SES?ESP?封?封?IP?SES?场景挑战结果为分布于190个国家的1亿用户提供在线内容服务。在迁移到亚马逊SES之前，Netflix维护了一个内部发送电子邮件的解决方案。运维管理费：邮件专用服务器为每个ISP优化发送策略在扩展到新地区时遇到挑战：在每个新区的数据中心重复设置收件送达率超 99%声誉分 97/100无缝集成各类云服务?GEEKO?ROI?EDM?80%+APP push?90%+?70%+Geeko?”?150,000?研?Pinpoint?SES?THANKS!