1、Industry R Industry Review byIndustry Review 20233ForewordWhat are the trends that will seize both industry attention and investment in 2023?Rachel Smith,ExchangeWirePrivacyThe Future of Ad Tech Lies in Privacy-Enhancing Technologies(PETs)Piotr Banaszczyk,ClearcodeRounding the Corner of Cookie Depre

2、cation Camilla Child,TelegraphBalancing the Paradox of Privacy Dino Myers-Lamptey,TBSThe EconomyModern Advertising:Improving Efficiencies,Reducing Costs,and Building a New Culture Salvatore Internullo,MINTHow to thrive beyond recession:Own your tech James Avery,KevelClean your room!Giovanni Brusetti

3、,KenvueKeep Pace with Changing Behaviours Celine Saturnino,Total MediaSustainabilityThe Three Sustainability Lenses Laura Collins,OmnicomMoving on From“Green Media Products Laura Wade,EssenceMediacomThe Greatest Challenge of the Century Harriet Kingaby,Conscious Ad NetworkMeasurement,attention and c

4、ontextAdvanced Contextual:Delivering Futureproof Success Niall Moody,Nano InteractiveThe Evolution of the Attention Economy Andy Ashley,SmartframeA Blank Canvas for Measurement Ciaran OKane,ExchangeWireRedefining whats nextAI:Profoundly Impacting Advertising Remi Lemonnier,ScibidsUnparalleled Opport

5、unities in prDOOH Dom Kozak,JCDecaux UKRedefining Custom Algorithms as a Technology for CMOs Laurie Wright,59ASwitching Focus from Media to Customer Journeys Gemma Spence,VMLYRAI and Zero-Party Data,the new super powers!Debs Gbadamosi,Brand AdvanceTackle the Martech Problem Kerry Dawes,Digitas UKInn

6、ovations to Overcome Audio Challenges Tom Coare,OMD04 0607 09 101415 17 19 20 1112 12 1330 31 33 35 2122 24 26 28 28 29 29ContentsIndustry Review a post pandemic year of recovery and transition,standardisation,privacy,and an increased focus on environmental impact are all making headlines this year.