1、GLOBAL REPORTFinding the Future seriesTECH-ENABLEDLIFEWhat awaits us in the world of consumer tech?2Click to navigateIntroductionand framework1.3.Consumer trends2.The innovation angle 4.The sustainabilitynarrative Concluding thoughts 5.3Introduction and frameworkIntroWelcome to Kantars Finding the F

2、uture series,your guide to the latest global trends.Powered by Kantars Dx Analytics proprietary toolkit,we apply AI and analytics on big data(search and social)to identify emerging trends at speed and scale.By layering human insight and Kantars trends framework,we identify growth opportunities for b

3、rands across markets,languages,and categories in real-time.In this issue,we showcase emerging trends linked to consumer technology(smart home,personal tech,gaming,communication),enabling brands to map and identify future innovation,growth,and activation opportunities.Introduction and frameworkKantar

4、 trendsframework4Macro driversDiscrete,measurable and sustained forces that change and shape the consumer landscape.Organised by:Social,technological,environmental,economical,political,and wellbeing drivers.Organised by:Protection,wellbeing,connections,identity,experiences,flow,status,and responsibi

5、lity.Leverages Kantars proprietary attitudinal database:Global MONITORLeverages Kantars Dx Analytics proprietary tool powered by big data and AIOrganised by:New products,services,subcultures,messaging campaigns,etc.Data sources:Includes government data,news reports and industry sector information.Da

6、ta sources:Attitudinal and values surveys,social data.Data sources:Social and search,panel and industry data.How to use:Useful for thinking aboutoverall business and growth strategy.How to use:for brand strategy and positioning,marketing communications and content creation.How to use:Product innovat