1、What trends should marketers be ready for in 2023?2023 Insurance Omnichannel Marketing TrendsThe Road MapSTRESSING VALUEALWAYS CONNECTEDLOOK OUT FOR MEWHAT IS NEXT?1234THE ECONOMYTECHNOLOGYPERSONALIZATIONSTRESSING VALUEALWAYS CONNECTEDLOOK OUT FOR METhe underlying factors for trends in 2023STRESSING

2、 VALUEIn the year ahead,economic and inflation concerns will be top of mind for consumers,causing them to evaluate how they allocate their money and resources.As prices mount and a recession looms,insurance carriers will look to stress value like never before to ensure they can retain customers whil

3、e maintaining steady growth.STRESSING VALUEClaims&TelematicsInflationLife&HealthSTRESSING VALUEClaims&TelematicsInflationLife&HealthAs customers financial concerns escalate,insurance marketers need to prove their value.INFLATION36%of US consumers say they plan on delaying or cancelling plans for maj

4、or purchases like a new car or home.Source:Consumers and the Economic Outlook US Winter 2023,U.S.Bureau of Labor Statistics6.0%6.5%7.0%7.5%8.0%8.5%9.0%9.5%10.0%JFMAMJJASONDConsumer Price Index 12-month Percentage Change-2022The current environment could leave fewer customers in the market.Country Fi

5、nancial has sought to carve a niche in the market by speaking directly to present-day trends.Source:Comperemedia Omni 01/01/2022-12/31/2022 as of 01/10/2023“Feeling the pitch of Inflation?We cant bring your grocery bill down,but we may be able to help manage the cost of insuring your car.Lets explor

6、e ways to save on your car insurance today and protect your new cars full value tomorrow.”Paid FacebookDesktop Display“Most home insurance doesnt account for inflation.Ours can.”“Stay ahead of inflation.”Brands that take this route should be careful not to increase customer anxieties,but become an a