1、2023 Telecom and Media Marketing TrendsTo ask a question,simply type the question at any time during the presentation into the Questions box on your Go To Webinar control panel.How to submit your questionsTodays presentersJohn PoelkingResearch Manager Tech,Media,and TelecomNicole BondAssociate Direc

2、tor Marketing StrategyKaitlin CeckowskiAssociate Director Marketing IntelligenceThe Comperemedia 2023 Trends are rooted in competitive marketing intelligence,industry expertise,and shifting consumer behaviors.Comperemedias 2023 Trends are developed by a group of experts across Mintels consumer resea

3、rch and Comperemedias competitive marketing intelligence.We consider recent developments in the industry,as well as consumer-reported behavior and attitudes to forecast what will come in the year ahead.InflationHow will consumers react to impending economic uncertainty?Loyalty communicationsWhat can

4、 brands do to keep customers from looking elsewhere?Infrastructure investmentsWhere are brands investing to keep technology ahead of the curve?Cross-category partnershipsHow can new audiences be reached while remaining true to a brand identity?Key themes of 2022 drove our trends in 2023123Go With Wh

5、at You KnowSurprise MeBig Little Lifestyles2023 Telecom and Media Marketing TrendsBig Little LifestylesWith fewer opportunities for consumers to take big investment swings,brands will be highlighting the little joys they can bring to new customers day-to-day lifestyles to break through the clutter i

6、n the short term.Putting products and services into more tangible and cost-effective terms will show customers how small savings and greater convenience can make a big impact on someones life.Pricing and promotions will be put in smaller and smaller increments to showcase how these investments will