1、IPL Valuation Study 2023BRAND VALUATION OF IPL AND FRANCHISEESPhoto Courtesy:BCCI.2Houlihan Lokey IPL Valuation Study 2023Table of ContentsForeword 3Valuation SynopsisIPL and Franchisees5IPL as Business and Brand5Franchisees as a Brand7IPL Business Valuation Methodology9 Broadcasters Efforts to Revi

2、ve IPL Fatigue11 Candid Conversation With Bhairav Shanth16Candid Conversation With Erin Walshe21Candid Conversation With Grant Elliott24Another Unicorn in the MakingWomens Premier League27Editorial Team32Houlihan Lokey Contacts32Limiting Conditions32 About Houlihan Lokey34Photo Courtesy:BCCI.3Houlih

3、an Lokey IPL Valuation Study 2023ForewordWelcome to Houlihan Lokeys first edition of its Indian Premier League(IPL)and franchisee brand valuation study Houlihan Lokey(NYSE:HLI)is the trusted advisor to more top decision-makers than any other independent global investment bank Globally,our clients re

4、cognize us for our product knowledge,industry expertise,and global reach,which deliver superior results Houlihan Lokeys reputation for independence in the field of valuation and other advisory services has been earned as a result of the focused platform we have built and governance controls we have

5、put in place We are happy to expand our Corporate Valuation Advisory Services into India,and we hope to bring our technical and industry expertise with critical real-world transaction experience and global geographical market knowledge to our clients in India and the broader APAC regionThe IPL has t

6、ranscended the boundaries of traditional sports and established itself as a global phenomenon Since its inception in 2008,this cricket extravaganza has captivated millions of fans,bringing together top-notch talent from around the world,unparalleled entertainment,and nail-biting competition Today,th