1、Social Advertising Made EasyAn unscary approach to advertising on social mediaHootsuite is a LinkedIn Marketing PartnerGUIDESocial Advertising Made Easy Guide2Contents Introduction.2 Paid and organic:A beautiful friendship.4 5 steps to social advertising success.6 Step 1:Plan your paid and organic s

2、ocial media campaigns.7 Step 2:Create amazing content.12 Step 3:Publish paid and organic posts from one place.15 Step 4:Test,optimize,repeat.16 Step 5:Measure your successand show it off.19 Hootsuite Social Advertising.21 Social ads jargon-busting.22 Further resources.26Social Advertising Made Easy

3、Guide3IntroductionSocial advertising can give even the most experienced social media marketers the heebie-jeebies.And its no wonder.It involves spending someone elses money on a complex and intimidating marketing channel.There are so many decisions to make to ensure the money is spent wisely:how muc

4、h to spend on each ad,which audiences to target,what objectives to set,which networks to advertise on,and how best to measure the results.And thats before you even start thinking about the content strategy.We hear you.Social advertising can be scary.But it doesnt have to be.We know youre probably th

5、inking,“Of course youre going to say that.Youre Hootsuite.You have a Social Advertising platform.”And yes,we will talk a little bit about that.But were also going to show you how easy(and incredibly effective)paid social can beespecially when its planned,executed,and measured alongside your organic

6、social media content.Still not convinced?Read on and see for yourself.Weve summarized everything you need to know about planning,creating,publishing,optimizing,and measuring paid and organic social media campaigns in this step-by-step guide.Social Advertising Made Easy Guide4Paid and organic:A beaut