1、 499June 2023RXSHWEU23RPEurope HomewareRetailXIn partnership with:20232|RetailX|June 2023RXSHWEU23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONEUROPE HOMEWARE|INTRODUCTIONWhy this mattersHeres what we found:KEY FINDINGSThe 40bn European homeware sector is dominated by living and dining room furniture p

2、urchases,which account for 13bn of these sales.Growth during the pandemic which saw 40%of European consumers invest in their homes has not been sustained.Declining online sales have been seen across all segments of the market.The market shrank in 2022,in part driven by a natural correction and in pa

3、rt because of growing inflationary pressures brought about by the pandemic and Russias invasion of Ukraine.Double-digit inflation across most of the region is impactful since homeware sales are built around big-ticket items,which rely on consumer confidence,low inflation and low interest rates.The s

4、ector is dominated by offline sales,which account for 80%of revenues.Homeware has one of the lowest ecommerce uptakes compared to all the other retail sectors.Those who do go online are increasingly using their mobiles.72%of homeware shoppers use their smartphones to buy all or most of the time.Soci

5、al media on mobile is increasingly driving this trend,with 41%of European homeware shoppers saying they used social media to make purchases at least once in 2022.Facebook and Instagram are the sites of choice for this.Online and mobile are starting to attract more users as delivery improves.55%of Eu

6、ropes homeware shoppers choose to shop online and have it delivered to their home all the time.This figure rises to 80%when factoring in those that also do it some of the time.Sustainability is a keen driver of online homeware shoppers,affording shoppers the ability to chose based on such factors.Al