1、The Data Privacy ParadoxMarch 2023 Research ReportTable of contentsIntroduction 3Insights Chapter 1:Consumers are concerned about data privacy.4Chapter 2:Consumers perceive certain entities as trustworthy with their data.10Chapter 3:Consumers say theyre paying close attention,but we found the contra

2、ry.14Chapter 4:Theres hope for brands that put people back in control.20Takeaways 23Contributors 292IntroductionAnyone who shops,banks,or pays bills online has thought about data privacy.Were somewhat concerned,some of the time.But were also busy people.On the one hand,its cool when brands we love s

3、erve up exactly what were looking for.On the other hand,government efforts to ramp up data-privacy protections have many wondering whether convenience is worth the risk.At Razorfish,we help brands connect purpose to performance.We discover what a brand really stands for,illuminate those values,and s

4、hare them in places where theyll resonate best.Personalized experience is everythingbut so is consumer protection.In a world where data is king,we wanted to understand changing attitudes around data privacy.What are consumer perceptions about data privacy?How well do their actions align with those p

5、erceptions?To find answers,we partnered with research firm GWI to develop an online survey sent to 1,672 respondents aged 16 to 64 from December 22 to January 23.The following insights are what we learned.3CHAPTER ONEConsumers are concerned about data privacy.45Source:Razorfish+GWI Data Privacy Rese

6、arch 1,672 respondents;aged 16-64 Fielding dates:Dec.22-Jan.23INSIGHT 1Only one in four consumers feels comfortable that their data is private.Data-breach news stories,episodes on late-night TV devoted to the topic,and campaigns from brands like Apple have likely all contributed to a more attentive