1、TikTok Marketing PlaybookA Guide to Creating Earned,Owned,and Paid Media on TikTokWith more than 150 million monthly active users in the U.S.alone,TikTok is no longer a novelty for brands to experiment with.Not only are more than a third of marketers now using TikTok,but over half of this cohort pla

2、n to increase their investment in the platform.TikTok has become a crucial piece of the marketing mix,particularly for businesses seeking audiences wary of more traditional,brand-centric advertising.The platforms organic,unfiltered vibe conveys authenticity,and builds unparalleled trust in both crea

3、tors and the brands they promote.TikTok users are twice as likely as users of other social networks to recommend a product or service found on the platform,while brands are remembered 40%more frequently on TikTok than on other platforms.But TikToks emphasis on authenticity poses a stiff challenge to

4、 brands attempting to simply port over their strategy from other social platforms.Adapting to the platforms unique environment and culture requires marketers to adopt a creator-led approach.This playbook lays out the strategies brands can implement to create high-value TikTok content that resonates

5、with users and drives real ROI.A Unique Platform Requires a Unique Approach|2The Basics of TikTok ContentSection 1|3SoundA TikTok videos associated sound is importantcontent creators will often start their video creation with a distinct audio element,then build from there.The apps library of sounds

6、varies from popular songs to movie clips to user-generated voice-overs.The Basics of TikTok ContentTrendsViral TikTok trends often ignite around a certain sound or hashtag,with each creator applying their own editing and storyline to contribute a unique creative take to the phenomenon.Track nameARTI