1、1 2023 dentsu|all rights reservedRoads to theMETADE-RISKING WEB 3.0 AND THE METAVERSEDe-risking Web 3.0 and the Metaverse2Web 3.0-enabled experiences are emerging as the new standard the market is moving towards.However,skepticism around the hype that surrounded the Metaverse in the last few years a

2、nd fear of the unknowns surrounding this paradigm shift are holding back some organizations from leaning more in-depth in this space.In this white paper,well discuss the much more fundamental opportunities and risks attached to the transition from Web 2 to Web 3.0 and to the emergence of a fundament

3、ally new stage of the digital economy,as well as provide a Northstar to companies looking to future-proof their journey in this transformation.De-risking Web 3.0 and the Metaverse3A year and a half after Facebook rebranded into Meta to reflect its ambition to transition from being primarily seen as

4、a social media company to becoming a Metaverse company,skepticism in the industry toward the notion of this future persists.This is likely due to the fact that for a while,this term has been over-hyped and it has been used liberally in the media to describe a wide range of future-facing initiatives

5、that brands have embarked on in the last few years:for instance,brand activations in open world videogames such as the launch of Nikes environment within Roblox have been described as“the opening of its own Metaverse”,3 provoking questions that fuel the skepticism of neophytes approaching the topic,

6、such as“does this mean the Metaverse already exist?”,or“is there one or multiple Metaverses?”,as well as“how can a single,integrated Metaverse be even feasible from a technical standpoint?”Clearly,there is much need for clarification to counter the confusion on this subject that has been caused by b