1、Moojing Market IntelligenceChina Tmall Consumer D11 Trend Analysis&2022 in Review Source:Moojing Market IntelligenceDATE：22 Feb,2023Tmall:operated in China by Alibaba Group,Tmall is a platform for local Chinese and international businesses to sell brand-name goods to consumers in Greater China魔镜市场情报

2、：SynopsisChina Consumer D11 Trend Analysis on TmallThe 2022 D11 shopping festival concluded on 12 Nov 2022.Unlike previous years,Tmall did not disclose their GMV in 2022,just comments like“in line with last year”“.D11 shopping festival evolved from a one-day carnival to a two week shopping festival

3、since 2020.To help our clients better understand consumer behavior and industry trends in selected subsectors like Cosmetics,F&B,Home Appliances and Sportswear during D11,Part 1 of this report is China Tmall consumer D11 trend analysis.Tmall 2022 in ReviewTo help our clients become more familiar wit

4、h the dynamics of the Chinese e-commerce market in 2022,Part 2 of this report is China Tmall 2022 annual analysis.ContentsContents01 China Consumer D11 Trend Analysis on Tmall02 Tmall 2022 in Review魔镜市场情报：Sales figures description of Part 1Research topic:Double 11 related sales figures E-commerce pl

5、atform:TmallTime period:Oct.20 Nov.11,2021,Oct.24 Nov.11,2022All categoriesData source:Moojing Market IntelligenceSpecial comments:sales figures take product return into consideration,which may be different from official sales figures of TmallData source:Moojing Market Intelligence based on public i

6、nformation from internetSales figures description of Part 2Research topic:2022 annual related sales figures E-commerce platform:TmallTime period:Jan,2022 Dec,2022;Jan,2021-Dec,2021All categoriesData source:Moojing Market IntelligenceSpecial comments:sales figures take product return into considerati