1、The CRM ManagersEvolution Curve 2CRM managers,like all professionals,are constantly searching for the next step in their career development.As they gain experience,they adopt more sophisticated tools and practices.But what does that evolution look like?And what defines each step in the process?In th

2、is white paper,we shed some light on these questions,based on our years of experience working with thousands of CRM managers.The competitive world in which we live requires us to continuously improve our performance.Whether you are a basketball player or a CRM manager,you are constantly working on i

3、mproving your craft.The basketball player might focus on her shot,passing and defense,while also looking at the equipment that will provide her the best advantage.Similarly,CRM managers focus on their segmentation,execution and analysis practices,while taking a deep look into the technology they req

4、uire to be the best at their job.However,there are no shortcuts to superstardom.Reaching the holy grail is a process,one with multiple levels.For the CRM manager,we have identified the following five levels:3Descriptive Historical+demographicBehavioralMultidimensionalBatch and blastCampaign testingP

5、re-scheduledMoment-based,marketer-ledMoment-based,customer-ledEngagement metricsUplift measurementLong-term metricsCRM contributionSiloedMarketing automationJourney orchestrationManual prioritization AI-based orchestrationSlow because of dependencyVariable based on complexityFast due to direct acces

6、s to SegmentationExecutionAnalysisTechTime to MarketLevel 2Level 3Level 4Level 5Level 1-customer data4Level 1What probably comprised the original CRM marketing best practices is now the lowest level in this profession.Marketers at Level 1 are focused on simply sending campaigns to their customers,ir