1、BRAND SAFETY IN INFLUENCER MARKETINGBRAND SAFETY IN INFLUENCER MARKETINGBRAND SAFETY IN INFLUENCER MARKETINGYELLABELLA_KELLYUBRITTFUSILIER KAIANDTAYLOR They say“a brand is no longer what we tell the consumer it is it is what consumers tell each other it is,”and we believe thats true.Trust is at the

2、core of every purchasing decision,and todays consumers carefully consider reviews and opinions from websites and social media before they buy.But while consumers heavily influence brand reputation,brands can effectively join the online conversation and foster relationships that can help improve it.B

3、rand reputation is something you should always strive to improve as it is the foundation in all avenues of your brands success.A Brand Is No Longer What We Tell The Consumer It Is.A Brand Is No Longer What We Tell The Consumer It Is.A strong brand reputation can increaseINCREASESALES LONGLASTING TRU

4、ST CUSTOMER LOYALTY STATURE AMONG COMPETITORS Reputation Impacts RevenueReputation Impacts Revenue92%92%92%91%91%80%80%39%39%40%40%43%43%67%67%80%80%of consumers read online reviews to learn about a business.of consumers got advice on buying products via social media.of consumers look up businesses

5、online.of Facebook users like brand pages so they can research products.of consumers from an opinion about a business after reading 1-3 reviews.of consumers search for a businesss reviews at least once per month.of consumers wont buy from a business if they have 1-3 bad reviews.of consumers say they

6、 changed their mind about a purchase because of online reviews.GOOD PRODUCTSOURCE:WEBPAGEFXBrand safety is at the forefront of most PR,marketing,and advertising tactics,but not everyone nails it,and sometimes the line between“innovative”and“polarizing”is very fine line.For this reason,when brands ad