Digital Commerce 360:2023年假日季营销规划策略洞察报告(英文版)(42页).pdf

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Digital Commerce 360:2023年假日季营销规划策略洞察报告(英文版)(42页).pdf

1、 Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360CHARTOnline holiday sales growth slows to 3.5%.4EDITORS NOTEA NORMAL HOLIDAY SEASON?.3KEEPING CUSTOMERS UPDATED DURING THE SHIPPING PROCESS CAN MAKE OR BREAK THE EXPERIENCE .7WILL AI TAKE OVER CUSTOMER

2、SERVICE THIS HOLIDAY SEASON?.20RETAILERS REVISIT RETURN POLICIES AHEAD OF THE HOLIDAY SEASON.34SPONSORSAI is key to improving customer experience,boosting sales during peak season.5Plan early and leverage the right technology for a successful holiday shopping season.12Creating a seamless checkout ex

3、perience can help boost sales.18 Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360The height of the pandemic is over.The shipping and supply chain crisis is under control.And inflation is starting to wane.Of course,the headlines from the past three hol

4、iday seasons are the backdrop to the current retailing environment and are easily accessible in recent memory.But fortunately,the sense of crisis has faded for U.S.consumers.Theres not even a November election to distract shoppers.In some sense,the 2023 holiday season may be the most“normal”in years

5、 for online retailers.And that means opportunity.According to Digital Commerce 360 research data,over the three-year period 2020-2022,the Top 1000 online retailers in North America generated$75 billion more in ecommerce revenue than they would have if pre-pandemic growth rates had continued.So what

6、are retailers doing with all this extra sales revenue prior to the holiday season?A number of retailers are investing in the ever-buzzy artificial intelligence.Generative AI has taken hold of everyones interest,including those in the online retail industry.In“Will AI take over customer service this

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