1、CPG INFLUENCER MARKETINGWhats the first thing that comes to mind when you think about influencer marketing?Flashy travel campaigns?Cool fashion and beauty brands?If so,youre not alone.These industries have some fantastic examples of influencer marketing done right.But heres the great news theres mor

2、e than enough room for consumer packaged goods(CPG)brands to reap the benefits of influencer marketing too.As consumers online usage grows,their communications with influencers are increasing too.Its why 96%of UK and US shoppers said they were interacting with content creators more or at the same le

3、vel they did pre-pandemic.Shoppers arent the only ones falling for content creators;marketers are becoming more confident in influencers ability to drive results for their business too.89%of marketers think influencer collaborations are more effective than other marketing means.Since CPG goods play

4、such essential roles in shoppers lives,influencer marketing presents the perfect opportunity for CPG brands to capitalize on the attention shoppers pay them to drive more leads and sales.In this guide,well dive into some key reasons why influencer marketing is crucial for CPG brands to thrive in the

5、 rapidly changing digital-first market.Well also share some trends that are molding the future of the CPG space and will impact your influence campaigns.Finally,well share some expert tips on how to make your influencer campaigns consistent winners.Lets get started!Why Influencer Marketing is a Must

6、 for CPG BrandsLike many,youve probably seen other businesses winning big with scroll-stopping influencer campaigns.So,you“get”influencer marketing but are questioning whether it could work for your business.The answer is a resounding“yes”!There are many reasons why influencer marketing makes sense