Open Influence:创作者节日活动策划指南(英文版)(31页).pdf

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Open Influence:创作者节日活动策划指南(英文版)(31页).pdf

1、PLANNING A SUCCESSFULPLANNING A SUCCESSFULCREATOR MARKETING HOLIDAY CAMPAIGNCREATOR MARKETING HOLIDAY CAMPAIGNCREATOR MARKETING HOLIDAY CAMPAIGNIts one of the most significant spending periods of the year and can account for 30%of annual retail sales.Whether buying Black Friday sale products for a g

2、ift exchange or supplies for a Christmas family reunion,theres a lot that shoppers themselves have to plan for.EMarketer forecasts retail sales to rise 3.3%to 1.2 trillion,and e-commerce sales will increase 15.5%to 235.6 billion in 2022.Like clockwork,brands prepare for the holiday season every year

3、 The timing of your campaign is everything.There are a lot of events to cover during the holiday season;you will need to hit Thanksgiving,Cyber 5,Christmas,and New Years Eve and Resolutions promptly.To create a successful holiday campaign that encapsulates all of the big days,follow our timeline!Tim

4、ing JULYJULYAUGUSTAUGUSTBEGIN THE PROCESS BY BUILDING A STRATEGY AND ORGANIZING YOUR GOALS.SELECT AND PARTNER WITH CREATORS ASAP.START BYBUILDING A STRATEGY!START BYBUILDING A STRATEGY!While this may seem early,it is vital to begin during this time.According to eMarketer,56%of US adults began holida

5、y shopping before Thanksgiving weekend,with 28%starting before November.You must gain brand awareness when shoppers begin gift hunting to ensure that you will be at the top of users minds when they begin creating their wishlists and shopping.PLANNING STARTS IN THE SUMMERTASHAPOLIS X STELLA ROSASetti

6、ng your goals early will help you to determine what your campaign content should include.Whether youre aiming to build brand awareness,generate sales,or reach a new goal,having your plan ready early will help avoid errors and roadblocks.Planning a strategy ahead of time will also allow you to boost

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