1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Ready ToA mid-year update on Beverage Alcohol Ready to Drink and Ready to ServeNIQ Beverage Alcohol VerticalThought LeadershipJuly 2023Summary Version 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Niels

2、en Consumer LLC.All Rights Reserved.2Ready toDefinition DebriefReady toFor this analysis,there will be an upfront section that looks at the broader“Ready to”category,which is a combination of Ready to Drink and Ready to Serve categories,as defined below.Ready to DrinkReady to Drink(RTD)items are typ

3、ically single-serve to two serving offerings in portable package types.RTDs include Hard Seltzers,Flavored Malt Beverages,Spirits Canned Cocktails,and small size Wine and Canned Wine.Ready to ServeReady to Serve(RTS)items are pre-mixed spirits-based cocktails in large size offerings,typically with g

4、reater than two servings.These items may also be defined as multi-serve cocktails containing alcohol that are ready for consumption.Summary Version 2023 Nielsen Consumer LLC.All Rights Reserved.3Many products in this segment are now lapping full distribution comparisonsSource:NIQ Discover Integrated

5、 Database;Scan Off Premise Channels;L52 weeks ending 07/08/2023 vs.year agoReady to products approaching$11 billion with strong growthReady to Dollar Sales(in Billions)and%Change vs YANIQ Off Premise Channels$4.5$7.4$9.8$10.2$10.9B4YA3YA2YAYAL52+7%+4%+32%+65%12%$share of Total AlcoholSummary Version

6、 2023 Nielsen Consumer LLC.All Rights Reserved.4FMBs and Hard Seltzers are mature segments vs other top BevAl segmentsSource:NIQ Discover Integrated Database;Scan Off Premise Channels;L52 weeks ending 07/08/2023 vs.year agoHow do Ready to segments stack up against other Beverage Alcohol categories?$