1、People love to feel connected,in fact,people need to feel connected.Building and having a sense of community is a powerful feeling and an essential part of peoples mental health and overall happiness.In our daily lives,we seek to cultivate communities with the people around us:family,our peers,peopl

2、e we share hobbies with,and more;and since the dawn of the internet people have sought communities online.But what does this have to do with marketing?A brand community is a group ofpeople who have a relationship with a brand and other customers based on admiration of and emotional connection to the

3、 brand and the values it represents.People in a brand community buy from the brand,vouch for its products or services,and consume the brands content to stay in the known.Having a community is a powerful tool and a big success for companies because it goes beyond awareness:It yields a group of people

4、 who connect with the brand,are loyal to it,and recommend it to others.According to Forbes,64%of executives consider word-of-mouth to be the most effective form of marketing.Today,marketing has the ability to be much more than just transactional.Modern product searching tactics and technology make i

5、t possible for brand marketers to reach audiences on a more personal level and build meaningful relationships with them,including building a community around their brandAccording to Forbes,64%of executives consider word-of-mouth to be the most effective form of marketing.Lorem ipsumSocial media give

6、s people the ability to see first-hand how others are perceiving the product or service and make their own informed decision.This presents a great opportunity for brands to capture their consumers attention by meeting them where they are.Unfortunately,brands alone attempting to reach consumers via s