1、The alcohol and spirits industry is thriving and growing,with rising consumption by desirable and affluent demographics,and creator marketing is an effective way to tap those consumers.Alcoholic beverage revenue in the U.S.was$261.1 billion in 2022,with$111.5 billion of that total attributed to beer

2、,and it is projected to grow by 10.51%annually through 2025.In 2021 and 2022,63%of adults 18 and older in the U.S.consumed alcohol,with that figure rising to 65%of those legally allowed to do so(21 and older).In homes with annual incomes of$100,000 or higher in the U.S.,80%of adults 18 and up consum

3、ed alcohol during 2021 and 2022,while that number dropped to 49%for households with annual incomes of under$40,000.Similarly,more people who attained higher levels of education consumed alcoholic beverages,while consumption tended to fall as age rose.Gender was not much of a factor,with 66%of men sa

4、ying they consumed alcohol during the two years studied,versus 61%of women.A survey by Morning Consult found that respondents associated wine with“timelessness”and“pairs well with food,”wine and spirits with“elegant”and“better for formal events,”and beer with“affordability,”“casual,”“convenient,”and

5、“good for daytime drinking.”More than 50 million creators and counting make up a creator economy that reached$104.2 billion last year,according to Influencer Marketing Hub,and the alcohol and spirits sector grabbed its piece of the pie,with Open Influence alone running 15 campaigns for eight brands,

6、featuring 215 creators and 650 pieces of content,which generated 1.25 million engagements.Alcoholic beverage revenue in the U.S.is projected to grow by 10.51%annually through 2025.10.51%Lorem ipsumSauvignon Blanc is trending upward,while Chardonnay remains consistent but has lost a bit of ground rec