1、Five reasons why the time to act for pharma is nowTHE DOCTOR-PATIENT RELATIONSHIP IN THE GENERATIVE AI ERAROBERTO CORTESE Senior Director,Syndicated Healthcare ResearchChances are,this isnt the first piece on Generative AI in healthcare that youve encountered.If youre feeling overwhelmed by the ubiq

2、uity of this topic in your feed,you are not alone.In this perspective article,we take stock of an under-discussed yet disruptive consequence of this technology in healthcare:its impact on a cornerstone of care,that is,the doctor-patient relationship.This is being reshaped by unprecedented access to

3、free,human-like,and seemingly authoritative healthcare advice.Introduction2 Ipsos 2023 All rights reserved.THE DOCTOR-PATIENT RELATIONSHIP IN THE GENERATIVE AI ERAIn Exploring the Changing AI Landscape,Ipsos highlighted how the breakthrough of“supercharged”Large Language Models(LLMs),such as OpenAIs

4、 ChatGPT,will have seismic implications on our lives,enhancing the capabilities of those who utilise it effectively.In the realm of healthcare,this translates to patients now having easy access to a wealth of medical advice never seen before,fundamentally transforming how they acquire,comprehend,and

5、 act upon medical information.This development,which will be further driven by the impending release of Googles Med-PaLM 2(designed to provide high-quality answers to medical questions),will have more far-reaching effects than the traditional Dr Google.With the medical profession already grappling w

6、ith immense shortages and escalating stress levels,AI-powered chatbots can streamline administrative activities and support patient services.However,the influx of patients equipped with advice from these LLMs,which may or may not be accurate or relevant,is likely to put an additional burden on physi