1、Entertainment in MENA:building the ecosystem2Entertainment in MENA:building the ecosystemTable of contents1Executive summary042Drivers of MENAs entertainment growth063Realizing entertainments potential144Conclusion195Reference203Entertainment in MENA:building the ecosystemThe entertainment sector,fr

2、om sports,media and gaming to theme parks and theatrical events,is a major contributor to GDP,job creation,economist dynamism and cultural exchange.Globally,the cultural and creative industries accounted for US$3.4t,or 4%,of global value-added in 2019.1 In the US,arts and cultural economic activity

3、accounted for 4.3%(US$919.7b)of GDP,2 while,in Europe,it represented 4.4%(EUR643b)of EU GDP in 2019.In some emerging economies,creative industries make a larger than average contribution to growth,accounting for 7.4%of Indonesias GDP,for instance,and employing 14.3%of the workforce.3Government suppo

4、rt of the entertainment sector through subsidies,incentives or direct investments is predicated on its economic and societal dividends.Its financial contribution covers direct spending on events and performance,indirect spending on suppliers,vendors and business services and“adjacent”spending like m

5、erchandise or tourism.Socially,the sector improves the quality of life and helps countries to project“soft power”and find their voice in the international arena.The MENA region has the fundamentals for a vibrant and growing entertainment sector,thanks to strategic government investment,distinct heri

6、tage and cultures,and an engaged population.But to truly thrive,governments who have shown strong support for the sector to date now need to calibrate their interventions to focus on helping the private sector take the lead.This EY report presents five growth drivers of MENAs entertainment industry: