1、Airship1The Way to Master Mobile App ExperienceIm Ready to Take The AssessmentBASICSEXECUTINGACCELERATINGLEADINGAirship2The Way to Master Mobile App ExperienceIm Ready to Take The AssessmentMastering MAXTM is a step-by-step progression,from implementing basic elements to developing advanced app expe

2、riences.Taking Airships Mobile App Maturity Assessment is your first step.Its how you can measure&understand your current state of maturity and learn how to deliver world-class experiences.Many marketers have been trained to think about mobile apps the same way they approached email marketing as a p

3、romotional channel.But mobile isnt a channel.Its a distinct business environment,with a unique ethos of respect and reward between brands and customers.Making the most of this environment requires mastering mobile app experience,also known as MAX.MAX is a disciplined way of engaging customers after

4、theyve taken the all-important step of down-loading your app.And its harder than you think.Airship3The Way to Master Mobile App ExperienceIm Ready to Take The AssessmentOptimize The Customer App LifecycleAirship has been on the front lines of mobile apps from the beginning,working with thousands of

5、lead-ing brands and powering trillions of customer interactions.That foundation helped us create the Airship Experience Platform(AXP),the only enterprise-class SaaS platform thats designed and built to help brands optimize the entire customer app lifecycle.That lifecycle begins with discovery and ac

6、quisition delivered via our Gummicube App Store Optimization(ASO)solution.Then its all about life after download creating sustainable value through activation,engagement and loyalty.ACQUISITIONENGAGEMENTCustomer App LifecycleACTIVATIONLOYALTYAirship4The Way to Master Mobile App ExperienceIm Ready to