1、TABLE OFDont Stop Paying Attention to Brand SafetyEmbracing the Future of Privacy-First Advertising StrategiesIndonesian ConsumerCommunications PreferencesRapidly Changing:HeresHow AI Can HelpDriving Result in the Attention EconomyTune into Data-Driven Campaigns on Connected TVMeasuring Authenticity

2、 and Influence:State of Creator Economy in IndonesiaIndonesia Deep Dive Rethinking the Omnichannel Consumer JourneyROHIT DADWALs we navigate the ever-evolving digital terrain,2023 is quickly shaping up to be a year of decluttering and strategic recalibration.As consumer behaviour continues to shift,

3、the ecosystem continues to refine its solutions by introducing new tools and technologies.It is imperative that marketing and advertising professionals take a proactive approach to not only adopt the new tools and emerging technologies but also be discerning when selecting which tools will drive gro

4、wth.This also inadvertently means that the ecosystem must be agile and relinquish outdated preconceptions.Among the multiple strategic considerations,three focal points that demand attention are brand safety,privacy-first strategies and AI.Harnessing the potential of these elements will lay the path

5、 to impactful growth and success.AIn the context of Indonesia,there has never been a better time.The digital ecosystem here holds a lot of promise and is brimming with lucrative opportunities.This is no surprise;according to Statista,the mobile internet penetration rate in 2023 stands at almost 80 p

6、ercent and is expected to continue this upward trend by 10.5 percentage points in 2028.In a rapidly evolving industry like marketing and advertising,it is important to remember that progress is an ongoing process driven by a continuous shift in consumer behaviour.While this has its plus points,it al