1、Alcoholic Drinks2023The annual report on the most valuable and strongest Alcoholic Drinks brandsJuly 2023Brand Finance Alcoholic Drinks 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 8Beers 509Spirits 50 16Wine

2、s 15 23Segment Rankings 30Country Spotlights 36Brand Spotlight 50Wuliangye 51Insights 54Navigating Controversies and Shifting Demographics:Assessing the Impact on Brand Value and Brand Strength55 Alfred DuPuy,Valuation&Strategy Director Brand Finance,North AmericaMethodology60Our Services67Brand Fin

3、ance Alcoholic Drinks 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies an

4、d organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of

5、expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accoun

6、tants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global indepe