1、Enterprise generative AIState of the marketIBM Institute for Business Value|Trending InsightHarnessing the power of generative AIThe generative AI debate is often reduced to extremes.As enthusiasts and skeptics struggle to control the conversation,the middle ground often gets lost.And thats a big pr

2、oblem for business leaders,who need to base their approach to AI on cold,hard facts and strategic relevancenot hubris and hyperbole.To offer a more sober assessment,the IBM Institute for Business Value(IBM IBV),in partnership with Oxford Economics,surveyed almost 400 executives across the US,Austral

3、ia,Germany,India,Singapore,and the UK in May 2023.At the same time,we also surveyed 200 CEOs in the US.We asked business leaders about their plans for adopting generative AI,benefits they expect to see,and barriers holding them back.We found that,surrounded by the continued hype,executives are indee

4、d embracing generative AIbut with caution.The average ROI of generative AI projects is edging up,with execs telling us they expect it to exceed 10%by 2025,continuing a rising trend of surpassing their cost of capital with AI.1 As a result,enterprises are planning to boost generative AI adoption over

5、 the next two years.While only 23%of executives say their organization piloted,implemented,operated,or optimized generative AI in 2022,that figure is expected to rise to 62%by 2024(see Figure 1).Executives know they need generative AIbut theres a gap between awareness and the ability to deliver valu

6、e at scale.FIGURE 1Generative AI comes of age Execs expect adoption to nearly triple between 2022 and 202420222023(E)2024(E)Considering and evaluating Piloting,implementing,operating,and optimizingNot considering23%15%1%162%4%54%42%62%37%This rapid uptick is partially fueled by familiarity:Leaders t