1、ReportHow Brands and Retailers Can Meet and Exceed New Consumer Expectations This Holiday Season2023 HOLIDAY SHOPPING TREND PREDICTIONS2During the first year of the pandemic as retail stores shut their doors and consumers turned to online shopping global ecommerce retail numbers skyrocketed.Ecommerc

2、e retail sales grew by the following year-over-year(YoY),according to McKinsey&Company:START PREPPING FOR THE HOLIDAYS2023 HOLIDAY SHOPPING TREND PREDICTIONS4.5x3.3x2.3x2xBut in 2021 and 2022,global consumers took more complex,nonlinear shopping journeys,using multiple digital touch points before ma

3、king purchases,according to Salsify consumer research.For the past two years,the ecommerce and retail sectors have been grappling with another curveball that heavily impacts consumer shopping patterns:inflation.The International Monetary Fund is forecasting a global economic growth rate of 2.7%and a

4、 6.5%inflation rate for 2023.As a result,global consumers are predicted to tighten their spending this holiday season,research products more heavily across the digital shelf,and give their loyalty to ecommerce retailers with the best discounts and highest-quality products.Despite inflation and more

5、careful spending,43%of global consumers still plan to increase shopping online in the upcoming months,according to the global consumer survey from PwC.As brands and retailers move into the summer,now is the time to start planning for holiday promotions and sales.The following report offers insights

6、on current consumer and commerce trends,as well as tips for brands and retailers as they prepare for the 2023 holiday shopping season.304How Global Shopping Patterns Have Changed10Shopping Trends on the Decline in 202312Tips for Preparing for the Upcoming Holiday Shopping Season14Build a Winning Hol