1、1|The Brand CIOs Guide to Product Data ArchitectureThe Brand CIOs Guide to Product Data ArchitectureSurvive and Thrive By Future-Proofing Your Retail Tech Stack for the Digital ShelfGuide2|The Brand CIOs Guide to Product Data Architecture03Keep the Product Information Flowing04The Case for Investing

2、 in Your Product Data Now17Examples of Product Data Architectures That Work10A Comprehensive Framework for Building an Agile Architecture27The Time to Improve Your Product Data Infrastructure Is NowWhats Inside3|The Brand CIOs Guide to Product Data ArchitectureKeep the Product Information FlowingThe

3、 speed,scale,and complexity needed to meet shoppers demands today has put new pressures on IT departments.Your organizations survival depends on the efficient and effective flow of product information its what helps sell your product at every endpoint.But with hundreds of stakeholders,an ever-expand

4、ing set of data types,and constant change in the market,it can be daunting to figure out how to truly future-proof your product data architecture.And on top of it all,every dollar your IT department spends is challenged to show a strong return on investment(ROI).Fortunately,an incremental path to su

5、ccess exists.This guide will help you chart the course to improving your product information systems in bite-sized chunks to deliver sales growth,reduce time to market,and improve operational efficiency.Complete with detailed examples of stellar ecosystem architectures from national and global brand

6、s,heres an underlying framework for building,adapting,and scaling your tech stack to meet the high demands of internal stakeholders and customers alike.4|The Brand CIOs Guide to Product Data ArchitectureThe Case for Investing in Your Product Data NowAt every touch point,shoppers expect to discover a