爱立信（Ericsson）：2030年10大消费者趋势（英文版）（16页）.pdf

1、1Ericsson | 10 Hot Consumer Trends 2019 10 Hot Consumer Trends 2030 Ericsson ConsumerLab December 2019 consumerlab The internet of senses 2Ericsson | 10 Hot Consumer Trends 2030 10 Hot Consumer Trends 2030 Welcome to the internet of the senses. 04. Digital aroma Around 6 in 10 expect to be able to d

2、igitally visit forests or the countryside, including experiencing all the natural smells of those places. 01. Your brain is the user interface Fifty-nine percent of consumers believe that we will be able to see map routes on VR glasses by simply thinking of a destination. 03. Any flavor you want For

3、ty-four percent predict a device for your mouth that digitally enhances anything you eat, so that food can taste like your favorite treat. 05. Total touch More than 6 in 10 expect smartphones with screens that convey the shape and texture of the digital icons and buttons theyre pressing. 02. Sounds

4、like me Using a microphone, 67 percent believe they will be able to take on anyones voice realistically enough to fool even family members. Ericsson | 10 Hot Consumer Trends 2019 10. Sensational services Forty-five percent of consumers anticipate digital malls allowing them to use all five senses wh

5、en shopping. 06. Merged reality VR game worlds are predicted by 7 in 10 to be indistinguishable from physical reality by 2030. 07. Verified as real “Fake news” could be finished half of respondents say news reporting services that feature extensive fact checks will be popular by 2030. 09. Connected

6、sustainability Internet of senses-based services will make society more environmentally sustainable, according to 6 in 10. 08. Post-privacy consumers Half of respondents are “post-privacy consumers” they expect privacy issues to be fully resolved so they can safely reap the benefits of a data-driven