1、The Luxury Landscape:Contact us for more information via 1A Strategic Analysis of Brands and Market Trends in ChinaFOREWORD The luxury industry has demonstrated significant resilience over the past three years,with the China market as one of the primary drivers of development.Even during the worldwi

2、de COVID crisis,the luxury market expanded and experienced a considerable increase in sales and global market share.Despite all difficulties and challenges,the luxury industry in China will continue to forge ahead in the coming years.China is expected to double its mid and high-income population by

3、2030,which makes it the most promising market for luxury goods1.This report analyzes the activities of 12 luxury brands to provide insights and inspiration.By summarizing market trends,our aim is to share actionable findings with brands seeking to enhance their performance and capitalize on opportun

4、ities in the post-pandemic era.We hope that this report will serve as a valuable resource for those looking to navigate and thrive in this industry.Intelligence Team,Farfetch ChinaCopyright 2023 CuriosityChina.All rights reservedApril,202321 Data from Bain&Company.CONTENTS OVERVIEW BRAND ZOOM-IN KEY

5、 TRENDSLOUIS VUITTONDIORCHANELGUCCIBALENCIAGABURBERRYMAISON MARGIELAAMI PARISACNE STUDIOSVACHERON CONSTANTINAUDEMARS PIGUETLANCME BRAND COMPARISON3OVERVIEWThe COVID-19 pandemic has impacted both the Chinese and international luxury markets.Despite strict lockdowns and travel restrictions,the Chinese

6、 luxury market grew against the global COVID crisis and achieved significant acceleration in both sales and global market share.OVERVIEW 1 Bain-The Future of Luxury:Bouncing Back from Covid-192,4,6,8 Bain-Altagamma Luxury Goods Worldwide Market Study(Fall 2022-21st Edition)3 Bain:Chinas Unstoppable