1、SouthKorea1002023The annual report on the most valuable and strongest South Korean brandsJuly 2023Brand Finance South Korea 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword8 Alex Haigh,Managing Director,Brand Finance Asia PacificRanking Analysis 10Sector Analysis

2、 16Brand Value Ranking23Sustainability 25Methodology28Our Services35Brand Finance South Korea 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap betw

3、een marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and coun

4、tries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is

5、 a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Br

6、and Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Alex HaighManaging Director,Asia PFor all