Team Sweden：2023年日本商业环境调查报告（英文版）（10页）.pdf

1、 BUSINESS CLIMATE SURVEY FOR SWEDISH COMPANIES IN JAPAN 2023 A REPORT FROM TEAM SWEDEN IN JAPAN RESULT HIGHLIGHTS Profitability Industry turnover Future investments 78%of Swedish companies were profitable in the last year 62%of Swedish companies expect their industry turnover to increase 57%of Swedi

2、sh companies plan to increase their investments in Japan in the next 12 months Key success factors in Japan Brand Sweden 1.Sales competence 2.Brand awareness 3.Partnerships/local relationships 74%of Swedish companies abroad consider Brand Sweden beneficial for business Local conditions with high sat

3、isfaction Local conditions with least satisfaction 1.Personal safety 2.Infrastructure 3.Distributors 1.Digitalisation 2.Corporate taxation 3.Market access We are expecting significant growth in our industry as production bases and international investment return to Japan,though it is hampered by ris

4、ing prices and hiring difficulties.”Marketing Manager Large industrial company A key question is how Japan can balance its business interests in China vs.the US given increasing global tensions there will be significant impacts if it is forced to pick a side.”Managing director Mid-sized Technology C

5、ompany Our customers are unwilling to pay a premium for green products today,but they are waiting and watching they are unwilling to lead but they will be fast followers.”President Large industrial company“FOREWORD BUSINESS CLIMATE SURVEY FOR SWEDISH COMPANIES IN JAPAN 2023|3 FOREWORD The year 2023

6、has so far been one of both ups and downs for the Japanese market.The country emerged at last from a global pandemic only to be hit with an economic downturn caused by the war in Ukraine and related supply chain shocks.At the same time,geopolitical uncertainties meant global companies started lookin