1、CASE BARRIERBREAKING THE001 cover v2 DI MILLs 2023.indd 3001 cover v2 DI MILLs 2023.indd 323/05/2023 16:1923/05/2023 16:19drinksint The Millionaires Club 2023 3 EDITORIALWebsite Editor Oli Doddoli.doddagilemedia.co.ukEditor Shay WDigital Marketing Executive Angel BProduction Editor Jaq BReporter&Edi

2、torial ResearcherEleanor YDESIGNArt Director Christine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukADVERTISINGCommercial Director Rob Cullen+44(0)1293 Senior Account Manager Carmen Poel Francesch+44(0)1293 PUBLISHERJustin Smith+44(0)1293 590041 ACCOUNTSAnne

3、tte OConnellannette.oconnellagilemedia.co.ukMANAGING DIRECTORRussell Dodd+44(0)1293 590052 DRINKS INTERNATIONALJubilee House,56-58 Church Walk,Burgess Hill,West Sussex,RH15 9ANT:+44(0)1293 Cover image: BACK IN 2014,Jinro outlined its plans to pass 100 million cases in the next decade.The brand had j

4、ust exceded 60 million cases and was planning to go global,expanding outside of South Korea into 11 world markets.Like Babe Ruths called shot,its knocked it out of the park,ahead of schedule and with a pandemic thrown in for good measure.I caught up with Hite Jinros managing director Hwang Jung-Ho t

5、o get an insight into how they did it on page 6.Recent incarnations of our Millionaires Club have been a tale of haves and have-nots.Some brands found new life through the Covid-19 lockdowns,establishing homes within home bars,while others struggled without the support of the on-trade.Most of the wo

6、rld had a 2022 without restrictions on trade,and this years list illustrates that.More than 80%of the brands here remained stable or grew in volumes and,with China finally having emerged from lockdowns and the associated boom that represents for global duty free,a vitally important key market has re