1、How can Europe attract next-generation inward investment?EY Attractiveness SurveyEuropeJune 2023ForewordExecutive summaryWhere and how businesses invest in Europe:the new location logic 6 4 3Methodology32How investment decisions are shaped:will 2023 be a turning point?12Building Europes future:how t

2、o attract next-generation investment?20C initial analysis of the results of the 22nd EY Europe Attractiveness Survey,published in May 2023,highlighted the extent to which foreign direct investment(FDI)in Europe was affected by the shocks that hit the continent in 2022.Growth in FDI activity stalled

3、in the wake of the war in Ukraine,and the hoped-for post-pandemic rebound stumbled in the face of the unexpected economic disruption.The overall number of projects announced grew just 1%between 2021 and 2022,while the number of jobs created by FDI dropped by 16%.Yet the survey also showed that a hig

4、h number of companies plan to invest in Europe in 2023.In a volatile and fast-changing environment,businesses know that standing still is not an option.What we see emerging today is a paradigm shift as investors priorities evolve,the interests of communities and policymakers shift,and global competi

5、tion intensifies.It is ushering in the next generation of FDI in Europe.In every sector,in every market,businesses are seeking to sharpen their strategic and operational edge.This means making their supply chains more resilient;accelerating their ESG compliance and working toward net zero;rebuilding

6、 their value models around transformative digital technologies,including generative AI;developing their capacity for innovation;and striving to secure the skills needed to deliver their strategic objectives,among other challenges.Those concerns are layered on top of the enduring business imperatives