1、 A road well-traveledApril 2023How family businesses are guiding the sustainability journeyA road well-traveled How family businesses are guiding the sustainability journey|1Table of contents01Foreword09Why follow the family business route to sustainability?10Putting sustainability on the strategic

2、fast track11Acknowledgments and contacts08Lessons from the road02Executive Summary03Why the sustainability journey is a once-in-a-lifetime opportunity 04Connecting the past,present and future 05Navigating a long and winding road 07Eight keys for unlocking the sustainability of your business06Going d

3、own the roadIn 1993,John Elkington coined the term triple bottom line.He described it as a system change,and one that would lead to the transformation of capitalism.It encouraged companies to stop concentrating solely on their profits and to include goals in their business strategies for improving t

4、he lives of people and the health of the planet.At the time,the notion of creating shared value was a radical new way for companies to think about their business objectives and performance.It also marked the beginning of the decline of shareholder capitalism and the rise of stakeholder capitalism.Th

5、e expectation was that companies would serve society as a whole not only their owners and shareholders.Fast forward 30 years.Stakeholder capitalism has gone mainstream with the rise of the sustainability agenda.It is top-of-mind across the business world in every sector.The principles of shared valu

6、e are at its core,but there is one important difference thats rising quickly in todays environment and thats the need for urgent action.The pandemic made sustainability even more relevant.It increased the need for business families to protect their businesses by examining the efficiency of their ope