极光大数据：2019年Q4移动互联网行业数据研究报告(52页).pdf

1、 2 01 / 02 / 03 / 04 / 01 app app app 5 51 54 56 58 60 2018Q42019Q12019Q22019Q32019Q4 appapp 5.15.1 (Aurora Mobile, NASDAQ: JG) 2018.10-2019.12 app60 app5.11 JIGUANG Confidential. All Rights Reserved. 4.4 4.3 4.7 4.9 5.1 2018Q42019Q12019Q22019Q32019Q4 6 3.9% 3.8% 3.4% 3.1% 3.2% 3.5% 3.6% 3.8% 4.0% 4

2、.4% 3.3% 3.8% 4.0% 4.5% 5.0% 9.0%9.0% 7.9% 7.5% 7.1% 7.9% 7.0% 7.2%8.2% 7.4% 12.0% 10.9% 10.7% 10.6% 11.7% 11.7% 12.3% 13.5% 16.2% 17.8% 28.3% 29.8% 30.6% 27.6%27.1% 2018Q42019Q12019Q22019Q32019Q4 (Aurora Mobile, NASDAQ: JG) 2018.10-2019.12 2019Q427.1% 6 5.0% JIGUANG Confidential. All Rights Reserve

3、d. 7 864.4% 1000.3% 1353.6% 1626.2% 1882.9% 2916.3% 3017.0% 5317.0% 14648.7% 42248.3% 0.0%20000.0%40000.0% 1.2% 0.4% 2.3% 0.5% 0.5% 0.5% 0.9% 1.8% 2.9% 11.2% 0.0%5.0%10.0%15.0% 201912 (Aurora Mobile, NASDAQ: JG)2018.122019.12 *=-/ 201812=10000201912=1000app 40020191211.2% app146 19120.5% JIGUANG Con

4、fidential. All Rights Reserved. 8 724.7% 803.6% 986.8% 1679.6% 1791.0% 1821.7% 1935.5% 1951.5% 2213.5% 76952.8% 210.0 50.2 57.5 78.0 76.9 196.7 43.8 125.6 71.6 4794.4 02000400060008000 x 10000 201912 DAU() (Aurora Mobile, NASDAQ: JG)2018.122019.12 *DAU=DAU-DAU/DAU 201812DAU=20000201912DAU=1000app DA

5、UDAU DAUDAU769 201912DAU71.6 201912DAU125.619 JIGUANG Confidential. All Rights Reserved. 9 1.8% 2.0% 2.4% 2.7% 3.4% 3.4% 4.4% 6.5% 6.9% 11.2% WiFi 201912 (Aurora Mobile, NASDAQ: JG)2019.12 201812=50%app JIGUANG Confidential. All Rights Reserved. 2019Q448% 45.8%46.8%47.3%47.3% 48.0% 54.2%53.2%52.7%52

6、.7% 52.0% 2018Q42019Q12019Q22019Q32019Q4 69.7% 65.5% 63.7% 67.8% 67.1% 57.9%57.7% 61.6%61.7%61.8% 2.5% 2.5%2.6%2.6%2.8% 0.3%0.3%0.4%0.6% 0.8% 2018Q42019Q12019Q22019Q32019Q4 19 JIGUANG Confidential. All Rights Reserved. 20 LOFTERLOFTER 9500 LOFTER9500 20191125LOFTER88% 87.1% JIGUANG Confidential. All