1、Exploring INSEAs mobile app landscapeEBOOKEmerging app benchmarks and trends in India and Southeast AsiaContentsIntroduction.3Industry stats and trends 5The methodologies 7Part 1:Gaming.8Downloads,installs,and sessions 9In-app revenue 11 Stickiness and retention 17Part 2:Fintech.20Downloads,installs

2、,and sessions 21Stickiness and retention 28Part 3:Shopping.30Downloads,installs,and sessions 31Session length 37Stickiness and retention 38Part 4:Entertainment.40Downloads,installs,and sessions 41Stickiness and retention 47Conclusion.49Exploring INSEAs mobile app landscape2The mobile app market in I

3、ndia and Southeast Asia(INSEA)is booming as a growing number of internet users increasingly turn to their smartphones for communication,entertainment,shopping,and more.India and Indonesia are among the top five countries in the world for smartphone adoption by volume of users and by percentage of po

4、pulation.Meanwhile,Malaysia,Singapore,and the Philippines each reached a 90%internet penetration rate in 2022.Rising digital infrastructure across INSEA has led to a surge in demand for apps that cater to local needs.Over the course of the past several years,the economy and consumer demand for mobil

5、e apps have also soared,largely in part due to the COVID-19 pandemic.Developers have been able to capitalize on this ample opportunity and create innovative applications tailored specifically for these markets.We have begun to see the market shift in 2023,and we can expect to see continued changes m

6、oving forward.Where the mobile advertising market was broadly booming,it is now time to zero in on which verticals are signaling the highest potential for opportunities over the coming year.Together with Sensor Tower,we analyzed mobile app data across INSEA over 2021 and 2022,as well as January 2023