1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.May 2023The Acceleration of Personalization 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.2AgendaE-com in BelgiumPersonalization(in-store&online)Enhanced content

2、 importanceBeyond the pack 2023 Nielsen Consumer LLC.All Rights Reserved.3Source:Foxintelligence panel in Belgium;Merchants included in the analysis:Amazon,Bol,Colruyt,Delhaize,AH,Zooplus;FMCG categories:Food and Beverages,Health&Personal Care,Home Care,Baby,PetsQuarterly online market shares in val

3、ue since 2021,FMCG categories(food and non-food)Belgian situation in FMCG online 2023 Nielsen Consumer LLC.All Rights Reserved.4Source:Foxintelligence panel in Belgium;Merchants included in the analysis:Amazon,Bol,Colruyt,Delhaize,AH,Zooplus;FMCG non-foodcategories:Health&Personal Care,Home Care,Bab

4、y,PetsQuarterly online market shares in value since 2021,FMCG non-food categories onlyOn FMCG non-food categories online however,pure players are dominating!2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.5The rise of omni shoppingSource:NIQ Barometer,an u

5、nique in-depth insights of more than 11,000 consumers across 12 developed countries designed to understand the role of consumers in todays digital landscape.Compared prices online between competitor stores before deciding where to shopResearched products or brands online before deciding what to buyP

6、urchased groceries online over the last 6 months45%23%16%59%20%15%61%26%22%35%24%19%With the rise of omni shopping,a well-executed cross-channel strategy is decisive as shoppers are more demanding,connected,and convenience-oriented.ONLINEIN STOREVIA APP 2023 Nielsen Consumer LLC.All Rights Reserved.