1、GOING AROUND IN CIRCLES:#RECYCLING AND#CIRCULARITY An Ipsos Synthesio ReportAuthors:Pippa BaileyLena Gilchrist In an era defined by growing concerns about climate change,resource depletion,and waste pollution,sustainability continues to be a hot topic of discussion.Across the 30 countries surveyed b

2、y Ipsos,the environment ranks fourth on the list of concerns,following cost of living,poverty and inequality,and healthcare systems.Against the backdrop of environmental worries,packaging has come to the forefront of consumer conversations.Packaging plays a pivotal role in protecting products,but al

3、so in extending their shelf life,therefore increasing sustainability and decreasing waste.Yet there is a significant gap between consumer perception and the reality of sustainable practices in packaging.In this paper,we analyze consumer beliefs and misconceptions about recycling,as well as the chall

4、enges in achieving true circularity.Through the lens of survey and social media data,well also explore the role brands play in educating consumers,fostering trust,and building a circular economy.POSTING ABOUT PACKAGING:SOCIAL MEDIAS IMPACT ON While topics like climate change can feel intangible to c

5、itizens and fall victim to the“out of sight,out of mind”mentality,packaging and waste draw significant attention.On social media,global English conversations related to packaging have increased by 30%over the past six months.Images circulating on social media platforms reinforce worries about packag

6、ing waste,depicting trash accumulating on shores and the detrimental effects of plastic on marine life.Consumers also turn to social media to react to viral examples of packaging gone wrong.2Figure 1 Online mentions related to excessive plastic and waste INTRODUCTIONSource:Ipsos Synthesio,public,onl