1、SustainableFashion inChina2023 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDSocial Listening on Green Fashion1.03244.The state of animal welfare in China153.The state of green consumption in ChinaDrivers of environmentalism in China2.08295.Hypotheses on the future of green consumption in ChinaContent 202

2、3 DAXUE CONSULTINGALL RIGHTS RESERVEDSocial listening onGreen fashion1 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWhat industries are typically associated with sustainability Based on social listening extractions,what industries are mentioned with the terms“可持续,环保,自然,地球”4F&B50%Manufacturing4%Automobile

3、s15%Agriculture18%Transportation7%Fashion5%2023 DAXUE CONSULTINGALL RIGHTS RESERVEDHow is“sustainability”interpreted in China?The term“sustainability”is a very broad concept in the Chinese language and can be interpreted into many different terms.From our social listening,here are some common defini

4、tions shared by Chinese netizens online.5General terms:#环境保护环境保护/环保环保 Environmental protection#可持续性可持续性 SustainabilityWaste reduction#绿色绿色消费消费Green Consumption#低碳低碳Low Carbon#碳中和碳中和Carbon neutralityGreen consumptionCarbon footprintClean energyPreservation/natural spaces#绿化带绿化带Green roads#中央生态环保督查中央生

5、态环保督查Central ecological and environmental inspection#低物欲低物欲Low materialistic desire#极简主义极简主义MinimalismWhat the gov saysWhat KOLs sayWhat brands say=Concept not as discussed in the west#垃圾分类垃圾分类Waste sorting#关盘行动关盘行动Clean plate movement#零碳生活零碳生活My 0-carbon life#低碳出行低碳出行Low-carbon Travel#ESGWhat isnt

6、emphasized#环保服装环保服装Eco-friendly apparel#88碳账户碳账户88Carbon account#足绿色消费，足绿色消费，做绿色选民做绿色选民Promote green consumption,be a green voter#珍惜自然资源珍惜自然资源Cherish natural resourcesComposting BiodegradabilityActivismSlow FashionSupply Chain Transparency#新能源新能源New Energy#节能节能Energy Saving#可持续生活可持续生活Sustainable lif