1、Ahead of the curve how technology is driving the future of the rental car industry The world of travel is undergoing radical change.What is the strategic path for rental car businesses,and will it be a bumpy ride?ContentsForeword.3Methodology.4Report objectives.4Introduction.4I.Industry landscape an

2、d challenges.5The current landscape.5Challenges.6Challenge 1:Evolving customer expectations.6Challenge 2:Emerging business models and players.7Challenge 3:The inefficient customer journey.8Challenge 4:Disruption of supply chain and operations.8Challenge 5:Keeping up with the sustainability curve.9Ch

3、allenge 6:Maintaining agile technology capabilities.9II.Evolving trends:How the industry is shaping up.10Trend 1:The rise of strategic alliances and agile competition.10Trend 2:The evolution of autonomous vehicles.11Trend 3:The developing role of OEMs in the rental car space.12Trend 4:MaaS connectiv

4、ity.12Trend 5:Big data to accelerate the journey.13III.The road ahead for rental companies.14Scenario 1:Same rental business model,new features.14Incorporating AI.14Scenario 2:Partnerships with“born-in-the-cloud”automobile companies.15Scenario 3:Book a journey,not just a car.16IV.Conclusion:Rental c

5、ar companies must take a driving interest in the personal mobility ecosystem.17Final thoughts.18Ahead of the curvehow technology is driving the future of the rental car industry 2ForewordAmadeus and Microsoft have joined forces to help rental car operators power better,smoother,and more sustainable

6、mobility journeys through travel technologies.This paper examines new ways of thinking and new paradigms to consider for the rental car and auto-manufacturing industries,both of which are undergoing rapid change.While the rental car vertical faces many emergent challenges,it also has unprecedented o