1、Luxury 2030Balancing human needs and technology advancements to create personalization and delight for luxury consumers over the next decade ForewordThe analysis that follows is based on findings from dentsus The Age of Inclusive Intelligence report,a study that combines insights from consumer surve

2、ys gauging our expectations for the next decade and predictions from world-renowned futurists to identify the long-term consumer trends that will shape how brands need to evolve their go-to-market strategies from here on out towards 2030.Many of the trends already in motion,such as the growth of onl

3、ine commerce and growing consumer demand for environmentally responsible brands,were accelerated by the events of 2020 and their aftermath and had also profoundly informed our expectations in the present.In this context,our vision of consumer trends provides a new perspective on long-term,sustainabl

4、e brand growth drivers.The Age of Inclusive Intelligence analyzes our path to 2030,examining four forces,each comprised of three market trends,that will redefine the market throughout the next ten years.In applying this lens to the luxury sector,this ebook leverages insights from industry specialist

5、s across the dentsu network to map what implications these 12 trends may have for luxury companies.While looking at such a vast horizon inevitably includes some level of speculation,we have also included,when possible,examples of luxury brands(operating in areas such as luxury fashion and accessorie

6、s,luxury retail,and luxury automotive)that are already making investments today to evolve their value proposition in the direction we envisioned.In an age of uncertainty,brands need to discard past playbooks,compete on innovation and imagine the future to achieve true differentiation and redefine wh