1、Global Reportontent Opportunities Youll ant to Implemente State of Content Marketing2023 lobal ReportThe State of Content Marketing.2023 Global Report022023 is the year we all roll up our sleeves and get ready for business.Were prepared for the challenges the year will throw at us.As weve seen in ou

2、r last few State of Content Marketing reports,theres nothing adedicated content marketing team cant do.You can even keep growing during arecession if you crack the content marketing code.With better return on investment than paid ads and alonger lifespan,its time for entrepreneurs and their marketin

3、g departments to harness the power of content marketing.The biggest question,though,is how to create content that reaches your audience.Thats what youll find in this rundown:Well help you discover your brand voice,learn how to talk to your audience,and get the most out of the content you are creatin

4、g now.Well share the data and the insights from thousands of companies and thousands of marketers.Then well guide you through best practices so you,too,can benefit from the power of effective content marketing.iscover Real Insights for Real Business03In this report,you will learn04 Top 6 Content Mar

5、keting Trends in 202328 Content Marketing Industry Survey68 Content Performance and ROI:Deep Dive79 The Anatomy of High-Quality Organic Content103 Content Marketing Job Market Trends124 Final Words:The State of Content Marketing in 2023The State of Content Marketing.2023 Global Report04trends05The S

6、tate of Content Marketing.2023 Global ReportWe spoke to anumber of Semrush experts and industry thought leaders.They gave us their insights,based on the trends theyve seen growing over the past year.Sharing their thoughts are:Kyle Byers Director of Organic Search at SemrushMargarita Loktionova Conte