1、The State of Content and Commerce1The State of Content and Commerce1The State of Content and Commerce1The State of Content and CommerceMedia Trends ReportA report created in collabotration withThe State of Content and Commerce2The State of Content and Commerce2Executive summaryThe media industry is

2、undergoing a decisive era of change.From an economic standpoint,the traditional primary income source of advertising is running dry for most digital publishers.In the post-advertising world,new revenue streams for all types of media channels must be unlocked.E-commerce appears well positioned to pro

3、vide this crucial source of media revenue in the future.This report sheds light on some of the latest trends within digital publishing.The importance of revenue diversification is discussed from multiple perspectives.And by looking at three pioneers in the e-commerce space,the concept of monetizing

4、digital audiences through e-commerce is explored using real-world examples.The State of Content and Commerce3The State of Content and Commerce3ContentsPart 1:New Media Business ModelsThe new model of digital audience monetization E-commerce as monetization driverE-commerce use casesPart 2:The Digita

5、l DecadePublishing in the new digital environmentReasons for the shift to new revenue strategiesHow can the media industry overcome these challenges?Part 3:Embedded E-commerce and Affiliate Marketing a ComparisonPart 4:Commerce in the paid content environment Subscriptions are growing steadily,but n

6、ot fast enough Paid content and commerce,a working alliancePart 5:Journalistic Integrity and CommercePart 6:Examples of Media Pioneers in E-commerceCase 1:E-commerce within quality newsCase 2:The evolution of affiliate marketingCase 3:Pioneers in content and commerceConclusions04081315192126The Stat