1、2023 US media consumption Essential insight for media planningIntroductionWeve been tracking Americans consumption of media since 2019.While our quarterly media consumption tracker gives you quarter-by-quarter data,our annual report analyzes the longer-term trends.Well explore year-on-year changes a

2、nd what these mean for your 2023 media planning with top tips to help you make the most of the opportunities.Contents1,000 nationally representative US consumers.Survey concluded 30 March 2023.View the survey.SampleTV trendsAudio trendsSocial media trendsPrint and digital media trendsTV trendsLive T

3、V is making a comebackSince we started tracking in 2019,the number of people watching live TV has continually declined,but that trend has reversed this year.In 2023,20.2%of Americans say they typically dont watch live TV,which is a-4.3 percentage point decline compared to 2022.Gen Z are the least li

4、kely to watch live TV,but all other demographics spend a reasonable amount of time in front of the box daily.TipIncreased demand for free on-demand TVMore people use free on-demand TV services:68.3%typically use one daily,versus 63.7%in 2022.Theyre also watching them for longer than last year,with 2

5、+hour sessions increasing by+4.9 percentage points from 14.9%to 19.8%.The number of free TV services is growing;conduct research to find out which ones your target audience are watching.TipNetflixs growth initiatives have yet to make an impactDespite introducing cheaper ad-supported pricing tiers an

6、d cracking down on password sharing,Netflix saw the smallest year-on-year growth of all the streaming platforms in our survey.Weekly users increased only fractionally,from 71.2%to 71.7%.Netflix plans to produce less original content in 2023 but make it higher quality-more hits like The Night Agent m