1、Brand Finance Global Most Valuable B2B Brands Index 1Global Most Valuable B2B Brands Index2023Reporting the value of the top 100 B2B brandsMay 2023Brand Finance Global Most Valuable B2B Brands Index 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword6 David Haigh,Chairm

2、an&CEO,Brand FinanceExecutive Summary7Brand Value&Brand Strength Analysis8Ranking Analysis 13Sector Analysis 17Country Analysis 23Brand Value Ranking24Articles26IT services brands are becoming key drivers of business value 26 Lorenzo Coruzzi,Associate Director,Brand FinanceFamously Demanding B2B Bra

3、nds29 Tom Stein,Chairman and Chief Brand Officer,Stein IAS Director,North America,IAASustainability30 Robert Haigh,Strategy&Sustainability Director,Brand FinanceInsights31Bigger Brand Ideas:The Wind in B2Bs Sails Paul Coxhill,CEO,WARCTATA-Leadership with Trust34 Harish Bhat,Brand Custodian,Tata Sons

4、B2B Brand Value Starts with the Customer35 Alice Cherry,Chief Marketing Officer,S&P GlobalMethodology36 B2B Brand Valuation Methodology41References42Our Services4332 Brand Finance Global Most Valuable B2B Brands Index 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultan

5、cy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value

6、of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research