P15-陈羲-《品牌长期主义下的拿起和放下》-V1029.pdf

1、品牌长期主义的拿起和放下A person has a lot of burden in a desert,garbages around him,black and white不等于Your strategy needs a strategy持续增长的赚钱的持续增长的赚钱的male unicorn in cyberspace，black and white2022？2021年1-12826起新消费品牌融资交易事件披露的融资交易总额达831亿元人与内容的匹配人与商品的匹配“营销智能”营销智能？信息传播销售通路产品开发供应链“品牌”短链长链短链有明确的输入和输出量化迭代抓住一次运用某个短链的新机会

2、就可以做一个成功的项目长期主义？长链洞察创新后验进化平台的资源组织形态不面向长链人与内容的匹配消费者与商品的匹配（短链）（短链）消费者与服务的匹配消费者与耐消与服务方的匹配长链2018起，4年的时间，还没有找到普适的解可控触达口碑传播销量利润客户洞察创新支持长链对生态演化进行预判对生态演化进行预判平台做好基础链接 服务商完成短链 品牌创建长链a lot of large and small circles form a network,and several lines connect some circlesYour strategy needs a strategy“是关于创新，还是关于效

3、率？”“A robot selling lemonades in a metaverse”A robot selling lemonades in a metaverse A person has a lot of burden in a desert,garbages around him,black and whitea lot of large and small circles form a network,and several lines connect some circlesmale unicorn in cyberspace，black and whiteAll images created with Stable Diffusion by 陈羲“是关于创新，还是关于效率？”THANKS