1、NOURISH YOUR IDEA TO MARKET Identifying Opportunities in the Food Supplement and Nutrition(Ready to Drink)CategoryThe health and wellness trend continues to drive food and beverage innovation.As a result,the Food Supplement and Nutrition category has experienced significant growth over the last five

2、 years.To put this in context,the sports nutrition market alone is expected to be worth over$45 billion globally by 2022,up from$28 billion in 2016.1 While in the meal replacement segment,lifestyle changes are transforming how food and beverages are consumed,with over a third of respondents in a glo

3、bal survey saying they now use nutritional and performance drinks as a substitute for meals.2“The sports nutrition market alone is expected to be worth over$45 billion globally by 2022.”Consumer demand for products that support a healthy lifestyle is strong,and so is their desire for the new whether

4、 its new claims,new concepts,new ingredients or new packaging.Alongside this,research indicates that consumers are willing to pay a premium for products that support a healthy lifestyle.The market potential within the Food Supplement and Nutrition category is clear.The challenge for food and beverag

5、e manufacturers is how to innovate quickly and cost-effectively enough to take full advantage of this growing opportunity,while ensuring robust product differentiation.This white paper explores where these opportunities lie and the key areas to consider to ensure your ideas are successfully nourishe

6、d to market.INTRODUCTIONIn todays trend-driven society,consumers are always on the lookout for the next big thing.This continuous demand for products is putting manufacturers under pressure to speed up their innovation and get to market quickly to remain competitive.Get it right and the potential is