1、The essential guide to recruitment marketing in the manufacturing industry A playbook for building a brand that draws talent to your organization 2The essential guide to recruitment marketing in the manufacturing industryTable of contents Introduction.3The recruitment marketing funnel.6The elements

2、of a strong inbound recruitment strategy .8Define your goals .8Perform competitive analysis .11Create candidate personas .13Create,collect,and compile content .15Master your website .17Get your SEO game on .20Leverage job boards .21Turn employees into advocates with a referral program.22Build and nu

3、rture talent communities .23Get your social media game on .26Host(or attend)great recruitment events .28Create partnerships with trade schools,local colleges and organizations,etc.30Run paid ads campaigns.31Get on review sites,and actively manage your reputation there .33Consider non-traditional lab

4、or sources .35Use a CRM platform to house all your talent data in one place .35Analyze,evaluate,and optimize .37How Gem can help.39 3The essential guide to recruitment marketing in the manufacturing industryAs the manufacturing industry grows and evolves,it faces a host of challengesparticularly whe

5、n it comes to hiring talent.The digital transformation manufacturing is undergoing(“Industry 4.0”)means companies need to hire for even more specialized,in-demand skillsand theyre increasingly competing with sectors like retail,healthcare,and technology to do so.Recruiting teams also struggle with t

6、alents negative perception of the industry:while the pandemic led to an awareness of the significance of manufacturing(its employees were deemed“essential workers”),recent surveys suggest that talent simply isnt aware of the industrys technological advancementslet alone the considerable cultures,sal