麦肯锡（McKinsey）：2030年汽车后市场报告(英文版)(52页).pdf

1、READY FOR INSPECTION THE AUTOMOTIVE AFTERMARKET IN 2030 June 2018 3Ready for inspection the automotive aftermarket in 2030 READY FOR INSPECTION THE AUTOMOTIVE AFTERMARKET IN 2030 5 Staggering facts about changes in the aftermarket . 6 Executive summary . 8 Introduction .11 1. Key figures and charact

2、eristics of the aftermarket .13 2. Ten trends and their disruptive effect on the ecosystem .17 2.1 Changes in customer expectations and value generation .17 2.2 Emergence of next-generation vehicles .21 2.3 Shifts in competitive power .26 2.4 The compound effect of these trends on the aftermarket ec

3、osystem .27 3. Recommendations for aftermarket players . 35 3.1 OEMs to secure core business and strengthen their independent aftermarket position . 36 3.2 Suppliers to explore alternative sales, branding, and pricing strategies . 39 3.3 Parts distributors to intensify their digital service offering

4、s .41 3.4 Workshops to build capabilities to cope with increasing complexity . 44 4. Getting started on your aftermarket journey .47 Authors . 49 CONTENTS Ready for inspection the automotive aftermarket in 2030 Contents 6 STAGGERING FACTS ABOUT CHANGES IN THE AFTERMARKET Cars will recommend location

5、 for servicing 58% would obey of customer in the US, Germany, Brazil, and China The Chinese automotive aftermarket will grow much faster than new-car sales, with until 2030 vs. for new-car sales 8% CAGR 4% CAGR Modern high-end car software has 100 million 300 million lines of code and will double to

6、 lines by 2020, making software capabilities in the aftermarket increasingly important Online B2C sales of auto- motive parts and accessories in North America and Europe are expected to account for of the overall aftermarket by 2020 10-15% Ready for inspection the automotive aftermarket in 2030 Stag